Cable channels are bulky, overpriced and based on regional footprints that ignore diaspora viewership. There is no need for the operators of cable channels in London and Toronto to emphasize Tamil programming since they cater to a tiny portion of the subscribers. The channel selection stays thin no matter what tier a household pays for.
IPTV runs through a home internet connection instead of a satellite dish or a set-top box. No need for any technician to visit and install anything. With the IPTV Subscription package, you can pause live TV, rewind a scene or record a program, even hours later and live cable never gave you that.
It's not tied to a fixed location either. A business trip or a move to a new city doesn't mean missing a favorite serial, because it runs on any broadband or 4G connection. A hotel room with Wi-Fi works fine too.
The value adds up. Most IPTV plans cost less per month than a single add-on tier on international cable. This package includes news, movies and series all together and not just a few select channels that are included in a larger package. While parents watch a particular series along with their children, grandparents living in Chennai would be watching the same program at the very same moment. Just sum up the cost of a cable add-on service and a few app subscription services.